English Version

The Ai is a new member of the graphic designers’ world

 Year after year, technology is becoming more and more ingrained in our daily lives. The role played by artificial intelligence is crystal clear. Artificial intelligence is truly a revolutionary feat of computer science. Artificial intelligence and its applications have become an integral part of almost every aspect of our modern lives. The role of artificial intelligence didn’t stop at data analysis and collecting and traditional work only, but began to enter creative work as well, which surprised everyone. It never occurred to anyone that technological development would interfere in the field of art.

 In the recent period, design work that is done through artificial intelligence has spread without human intervention in the design process, and this clarified the extent of development that artificial intelligence has reached in this creative work.

So how does this process happen?

Experts have conducted design experiments with advanced creative AI that uses GAN (Generative Adversarial Networks) algorithm developed by the American researcher Ian Goodfellow in 2014. Results show that AI can replicate and provide variations and iterations based on the input elements.

The computer uses the skills of analyzing, planning, and using  available means -without the intervention of a human factor- to give a design that matches the words describing the design you want and in deferent shapes,.

This kind of artificial intelligence is called strong Ai. It is the closest to human intelligence which can think and make decisions in any situation and with any words given to it depending on what inputs it has.

Does it mean that there is no longer a need for humans in the field of graphic design?

Human graphic designers create art by understanding the personality and attributes of a brand. They need to consider several factors, such as cultural nuances. They excel at understanding abstract concepts and fitting them into a project’s message. In addition, the individual perspective of every human designer contributes to the final product—which adds a different level of uniqueness.

On the other hand, studies show that AI lacks awareness and cannot channel genuine human feelings into art.

But how can AI help humans in graphic design?

Artificial intelligence is making design software smarter and more intuitive.

For instance, the Sensei AI platform that Adobe uses is powering a new generation of Adobe Creative Cloud products. These products can automatically select the colors that will work best for your design, suggest fonts that are compatible with your aesthetic, and even generate new designs based on the ones you’ve already created.

One of the most significant advantages that AI may provide for graphic designers is the ability to assist them in being more productive in their job. AI makes it possible for designers to concentrate more on the creative parts of their job by automating mundane, repetitive chores.

In the end,

Graphic design training experts suggest that the key is to stay ahead of where the need lies. So, when exploring different graphic design courses, don’t limit yourself to book cover design, for example. If that’s what you wish to do, go ahead! But ensure to broaden your horizon and learn different disciplines of graphic design—where the demand lies. In short, the ability to adapt is the key to the ‘survival of the fittest.’ And that’s how you will always stay in high demand.